This project involved creating two handbooks for Guide Real Estate, one for buyers and one for sellers, that realtors can use to educate their clients about the buying and selling process as well as the services provided by the company. The challenge was to create two distinct handbooks that would appeal to their respective audiences, while also maintaining a cohesive design language that aligns with the Guide Real Estate brand.

For the buyer's handbook, I focused on a warm and welcoming color palette with images that showcased the aspirational lifestyle benefits of homeownership. On the other hand, the seller's handbook used a more neutral palette with imagery that conveyed the practical aspects of selling a property. Overall, this project succeeded in enhancing the user experience by making complex information more accessible and engaging, while also communicating the values and mission of the company.