Sara Biersteker is a Colorado-based graphic designer who specializes in transforming brand interactions through specialized content on lifestyle, political, print, and social media platforms.
Designed to support Guide Real Estate’s marketing program, these handbooks walk buyers and sellers through the complete real estate journey from start to finish. Featuring refined typography, contemporary imagery, and a neutral color palette, the finished designs reflect the brand’s modern aesthetic while engaging their target audiences.
Guide Real Estate Buyer & Seller Handbooks
Created for the Fratellis’ single “Imposters,” this album artwork interprets the song’s themes of disguise and self-deception. Drawing from the lyric “You’ll wear your mask, I’ll wear mine,” the design suggests that we all play roles, each concealing ourselves behind a façade.
“Imposters” The Fratellis Album Artwork
Guide Real Estate Buyer & Seller Profiles
Designed for realtors and their clients, the buyer and seller profile booklets deliver tailored insights presented through clean layouts and thoughtfully chosen visuals. Each element aligns with Guide Real Estate’s brand, creating a cohesive and approachable experience.
Political Campaigns
This collection features marketing materials from several major political campaigns between 2018 and 2020, including those of Gavin Newsom, Elizabeth Warren, and Bernie Sanders. The project explores how visual language, typography, and messaging strategies shape the identity of contemporary political movements and impact audience perception and participation.
Guide Real Estate Social Media Campaigns
Comprised of two template sets, these campaigns recognize new realtors, spotlight high-performing agents, and celebrate employee accomplishments throughout the company. The designs feature clean layouts, cohesive typography, and a subtle color palette, reflecting Guide Real Estate’s professional yet approachable brand identity. Strategic use of visual hierarchy and engaging imagery ensures each message is clear, memorable, and aligned with the overall brand aesthetic.